- Illustration ServedProject Featured On:Illustration Served — 12/13/12
Breast Cancer Campaign
Description
DDB Maputo, Mozambique created these print ads, featuring female superheroes doing their own breast self-exams, for the Associação de Luta Contra o Cancro (ALCC), a non-profit organization promoting breast cancer awareness.
The copy reads: "Nobody's immune to breast cancer. When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."
The copy reads: "Nobody's immune to breast cancer. When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."
Copyright Info
Featured on 12/13/12
- Featured on:
-
Illustration Served
- Breast Cancer Campaign
Nobody's Immune to Breast Cancer 
- Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Awards
AFRICANNES 2012 Awards Campaign BRONZETHE LORIE AWARDS 2012 Awards Campaign BRONZEFestival Internacional de Publicidade de Maputo realizado pela AMEP 2012 Campaign BRONZEAct Responsible Exhibition 2012
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