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Greenpeace: Become David

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Created: 04/12/12
Last Edited: 11/21/12
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The illustrations are a part of the Greenpeace Switzerland „Become David“ ad campaign. They transfer the fight David vs. Goliath into the Greenpeace context. The main Idea was to visualize the pollution and the Exploitation of Natural Resources as giant Goliaths. Every one of them represents a different way of destroying the world we live in: the brutal fight for natural resources of the Arctic, the global overfishing, the logging of the forests and the hazards of the nuclear industry. That’s why Goliaths should appear monstrously and superlatively compared to small David, standing for every single person who joins Greenpeace’s fight against Goliaths.
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Short link: http://bit.ly/JrQhtX
  • Greenpeace: Become David
  • Folgende Illustrationen sind ein Teil der "Jetzt David werden"-Kampagne von Greenpeace Schweiz. Hauptwerbemittel in dieser Phase ist eine eigens für Greenpeace gestaltete Zeitung namens "Daily David", die als Mailing für neue und bestehende Mitglieder zum Einsatz kommt.
    Die Motive greifen den Kampf David gegen Goliath auf und übertragen ihn in einen für Greenpeace relevanten Kontext. So erscheinen in der Zeitung vier verschiedene Goliaths, um Themen wie den brutalen Rohstoffkampf in der Arktis, die Überfischung der Weltmeere, die Abholzung der Urwälder und die Gefahren der Atomindustrie symbolisch aufzugreifen.



    Cast
    Advertising Agency: Draftfcb/Lowe Group, Switzerland
    Creative Director: Dennis Lück
    Copywriters: Tizian Walti, Maximilian Kortmann
    Art Directors: Christoff Strukamp, Cinthia Stettler, Denise Frech, Cristian Neuenschwander
    Illustration: Anatolij Pickmann for Illunet GmbH
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The illustrations are a part of the Greenpeace Switzerland „Become David“ ad campaign. They transfer the fight David vs. Goliath into the Greenpe… Read More
The illustrations are a part of the Greenpeace Switzerland „Become David“ ad campaign. They transfer the fight David vs. Goliath into the Greenpeace context. The main Idea was to visualize the pollution and the Exploitation of Natural Resources as giant Goliaths. Every one of them represents a different way of destroying the world we live in: the brutal fight for natural resources of the Arctic, the global overfishing, the logging of the forests and the hazards of the nuclear industry. That’s why Goliaths should appear monstrously and superlatively compared to small David, standing for every single person who joins Greenpeace’s fight against Goliaths. Read Less
Published: April 20, 2012
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  • Appreciations97
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Software:Adobe PhotoshopHardware:Wacom IntuosMaterials:FinelinerPaper
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