As part of Virgin Atlantic's £5m multi-media marketing campaign, Rainey Kelly Campbell Roalfe / Y&R commissioned a series of images promoting the Upper Class Suite. Appearing in the UK press, internet and 96 sheet billboards across London, the adverts mixed clichés of English landed gentry with familiar aspects of New York, San Francisco, Sydney, Hong Kong and Tokyo. In this advert for San Francisco, an easy rider hunts foxes . . .